Punarbhavaa Ceae Sustainable Productsis committed to sustainability in our uses of all forest-based products. For this reason, Punarbhavaa Ceae Sustainable Productsis committed to protecting the world’s forests through our approach to create pulp using recycled pre and post conusmers cotton waste, that is used for paper and packaging.

It is recognized that the expected increase in demand for forest-based products as a substitute for plastics cannot be met sustainably by the current system. Significant changes must occur in paper and packaging production, recycling and reuse in order to support the necessary shift away from single use plastics concurrent with conservation of Ancient and Endangered Forests.

Design and Prioritization of Reduction and Reuse

The reduction and reuse of paper and packaging is of paramount priority for the protection of the world’s limited forest resources and has a clear and beneficial impact on reduced costs. Most often sustainability initiatives pay off on longer time horizons, in the case of reduction and reuse the economic and environmental benefits can be seen immediately.

Therefore, over the next year, Punarbhavaa Ceae Sustainable Products with the support of Canopy will prioritize the development of a reduction and reuse strategy with targets and timelines. Within this strategy, for the paper and packaging products we continue to need, we will also explore the use of lowest foot print materials, such as postconsumer recycled and agricultural residue content. Over the next 3 years Punarbhavaa Ceae Sustainable Products will:

• Source or design re-usable/refillable shipping boxes to reduce corrugated paper and paperboard
• Design and implement e-commerce, shipping, display and wrapping systems that minimize the use of paper
• Utilize re-useable packaging systems for intra business applications
• Increase the use of digital communication, marketing and accounting systems
• Adopt best practices including researching and applying emerging and circular economy innovations.

Improve Environmental Quality of Paper/Packaging

Punarbhavaa Ceae Sustainable Products will collaborate with Canopy, innovative companies and suppliers to encourage the development of next generation solutions and paper and packaging sources1 that reduce environmental and social impacts, with a focus on agricultural fibres (particularly residues)2 and recycled content. We will use Canopy’s Ecopaper database and The Paper Steps as a guide for paper and packaging sourcing.

To help reduce pressure on forests and freshwater systems, as well as to reduce the carbon footprint of the paper and packaging we use3, Punarbhavaa Ceae Sustainable Products will:

• Give preference to paper/packaging with high-recycled content, specifically post-consumer waste content;
• Encourage our suppliers to continuously improve and expand the availability of recycled content in papers/packaging;
• Maximize the overall recycled fibre content of our papers/packaging in next 3 years. Our current average recycled content is 85%.
• Source papers/packaging from alternative fibres such as wheat straw or other agricultural residues, when possible;
• Support research and development of commercial scale production of pulp, paper and packaging from alternative fibre sources such as wheat straw, and other alternative fibres;
• Participate in alternative fibre paper and packaging trials as appropriate.

Conservation of Ancient and Endangered Forests and Ecosystems

Punarbhavaa Ceae Sustainable Productswill support approaches and systems to build a future that does not use Ancient and Endangered Forests4 in the paper and packaging we source. We will influence our paper and packaging supply chain in order to protect the world’s remaining Ancient and Endangered Forests and endangered species5 habitat.

To do this, we will:

1. Work with Canopy and our suppliers to support collaborative and visionary solutions that protect remaining Ancient and Endangered Forests in the Coastal Temperate Rainforests on Vancouver Island6 and the Great Bear Rainforest7, Canada’s Boreal Forests8, and Indonesia’s Rainforests.9

2. Assess our existing use of paper and packaging and eliminate sourcing from endangered species habitat and Ancient and Endangered Forests such as the Canadian and Russian Boreal Forests; Coastal Temperate Rainforests; tropical forests and peatlands of Indonesia, the Amazon and West Africa by 2022.

3. Work to eliminate sourcing from: companies that are logging forests illegally10; tree plantations11 established after 1994 through the conversion or simplification of natural forests; or areas being logged in contravention of First Nations/tribal/indigenous peoples’ and community rights or from other controversial suppliers.

4. Should we find that any of our paper and packaging is sourced from Ancient and Endangered Forests, endangered species habitat or illegal logging, we will engage our suppliers to change practices and/or reevaluate our relationship with them.

5. While Punarbhavaa Ceae Sustainable Productsand Canopy recognize that forest plantations play an important role in supplying fibre for products, it is also recognized that clearing of primary forests for plantations that produce wood fibre has contributed significantly to the destruction of forests in many parts of the world. Punarbhavaa Ceae Sustainable Productsrecognizes that credible regional conservation plans that identify areas to be restored to natural forest from plantations along with areas that are dedicated for fibre supply (plantations) are the best way to ensure that sourcing from plantations is done sustainably. We will use the FSC plantation requirements as a baseline. Additionally we will advocate for our suppliers and national and regional governments to engage in, and develop, conservation plans for the regions from which we source as a means to distinguish those plantations that are contributing to solutions and those that are exacerbating the problem.

6. Where the above conditions are met, Punarbhavaa Ceae Sustainable Productswill require that all of the paper and packaging we source with virgin fibre content from forests comes from responsibly managed forests, certified to the Forest Stewardship Council (FSC) certification system.

Recognizing, Respecting and Upholding Human Rights and the Rights of Communities:

Punarbhavaa Ceae Sustainable Productswill request that our suppliers respect the Universal Declaration of Human Rights and acknowledge indigenous and rural communities legal, customary or user rights to their territories, land, and resources.12 To do so, we request that our suppliers acknowledge the right of Indigenous People and rural communities to give or withhold their Free, Prior and Informed Consent (FPIC) before new logging rights are allocated or plantations are developed. We request that our suppliers resolve complaints and conflicts, and remediate human rights violations through a transparent, accountable, and agreeable dispute resolution process.

Reduce Greenhouse Gas Footprint: